Every channel where customers look. One visibility plan.
Kallistro makes your business visible on Google, in AI answers, through ads, through the creators and podcasts your customers follow, and offline. Five channels, planned and measured together, so every one of them works harder.
Channel 01 · AI Visibility (GEO)
Become the answer in ChatGPT, Gemini and Perplexity.
Buyers now ask AI before they search. AI engines recommend the businesses they can find, understand and trust — so we make your business one of them.
Check
We see what AI engines say about you today, and where competitors get the recommendation.
Fix
We rework pages, entities, citations and structured data so AI can read and trust you.
Track
We keep watching the answers and close the gaps that appear.
Outcome: Recommended by AI answers, not just listed in results.
What is included
- AI answer-readiness review of your website (GEO)
- Entity and brand clarity: who you are, what you do, where you operate
- Answer-first page structure for your key services and questions
- Citations, mentions and source authority across the web
- Structured data and an llms.txt file that guides AI crawlers
- Tracking of how ChatGPT, Gemini, Perplexity and Claude describe you
Channel 02 · Search & Website Visibility (SEO)
Rank on Google for the searches that matter.
Search brings the customers who are already looking. We make your website easy to find, fast to trust and simple to act on.
Audit
Every page, link and signal is checked against what your customers search.
Fix & build
Technical fixes first, then content and authority, in a clear order.
Grow
Rankings and search traffic are tracked monthly against the plan.
Outcome: More qualified visitors from search, every month.
What is included
- Technical SEO: site health, speed, indexing and crawl fixes
- Titles, descriptions and metadata that earn the click
- Internal linking so every important page is reachable
- Content that answers what your customers search for
- Authority: mentions, links and listings from trusted sources
- A website structure that both Google and AI understand
Channel 03 · Ads & Paid Visibility
Reach the right audience with performance ads.
Paid visibility works when it follows real demand. We plan campaigns around the searches, audiences and moments that already show intent.
Plan
Campaigns are mapped to the demand we already see in search and AI.
Launch
Creative, targeting and landing pages go live with tracking in place.
Optimise
Spend moves to what converts; everything else is cut.
Outcome: Paid reach that turns into pipeline.
What is included
- Google Search and Display campaigns
- Meta (Facebook and Instagram) and LinkedIn campaigns
- Audience and intent targeting built from your visibility data
- Landing pages that match the ad and convert
- Click-to-conversion tracking in one workspace
- Monthly budget and performance reviews
Channel 04 · Creators, Influencers & Podcasts
Be recommended by voices your customers already trust.
A recommendation from someone your customer already follows is worth more than any ad. We put your business in front of the right audiences through the people they listen to.
Match
We shortlist creators, hosts and partners whose audience is your customer.
Place
Campaigns, episodes and partner programmes go live with a clear brief.
Measure
Every placement is tracked for reach and the enquiries it brings.
Outcome: Trusted reach, referrals and word of mouth.
What is included
- Creator and influencer campaign planning and outreach
- Podcast and interview placements in your category
- Referral and partner programmes with clear terms
- Co-marketing with complementary brands
- Content briefs so every placement tells the same story
- Reach, engagement and enquiry tracking per placement
Channel 05 · Offline & Channel Visibility
Stay visible beyond the screen.
Customers do not only decide online. Events, local presence, directories, reviews and marketplaces keep your brand seen and remembered wherever your buyers go.
Map
We find every channel where your category is discussed and decisions are made.
Claim & build
Listings, profiles, events and materials are set up and kept consistent.
Connect
Offline presence feeds your online visibility, and vice versa.
Outcome: Seen and remembered everywhere your buyers go.
What is included
- Google Business Profile, maps and local listings
- Directories, review platforms and marketplaces in your category
- Events, exhibitions and local activations
- Print, signage and brand presence that matches your online story
- Review generation and response playbooks
- One channel plan that connects offline and online visibility
One plan, every channel
Start with the channels that matter most to you.
Most businesses start with search and AI visibility, then add ads, creators and offline presence as results come in. Packages make it simple.